The power of email marketing are the tools available for instant analysis of how your campaign has performed. This is a snapshot of the current results from the agency newsletter sent yesterday. It shows:

Link Activity Report
Which shows how popular each link in the newsletter was and who clicked each link.

Opens Over Time Report
This enables you to track who opened the email on a minute by minute basis.

Unsubscribes
Track who unsubscribed from this communication.

Recipient Bounce Activity
To see which subscribers did not receive this campaign and why.

Bounces Over Time Report
Track the bounce activity over time for the entire campaign down to each minute.

This is Kate - an ex-client of ours who competed in the London Triathlon last week. Things didn't quite go to plan when having finished the 1.5km swim she jumped on her bike and was just into her 40km ride when a pedal fell off bringing that part of the event to an abrupt end. Yet so determined was she to finish that she went on to complete the 10km run... Good on you Kate!

The mark of any successful sector of the economy is the strength of its trade association. Our Direct Marketing Association represents the collective interests of clients, suppliers and agencies. The Association encourages best practice; it delivers training courses, conferences and seminars to continually raise the bar in making us more effective practitioners and it also undertakes research into future trends in the industry.

As a result membership of the DMA is growing and the DMA North is currently actively seeking new members - the current geographic location of members are shown on the map. Our next event is a Golf and Spa Day on Thursday 19 September at The Marriott Worsley Park in Manchester (apparently the United footballers all go there!).