29 August 2008

Agency wins Construction Skills account


We're delighted to have secured our place on the roster for Construction Skills - the sector skills agency for the construction industry. The activity involves direct mail, press advertising and digital marketing targetted at construction employers. The selection process for this tender has seen 60 agencies whittled down to a short list of 10 with 5 of us selected following a series of presentations last month. A big thanks for all the hard work, late nights and inspiration put in by the team, particularly Amanda, Nick and Pete.

4 August 2008

Direct marketing is dead! Long live direct marketing!



Are the harbingers of doom right? Or does the electronic age bring more opportunity than ever? New communications channels - podcasting and vodcasting, online publishing, content aggregation, SMS and social networking - have all brought new opportunities for us as marketers to build relationships with customers and prospects.

Come and debate the future of our industry at a special event organised by the DMA North on Wednesday, 17 September in Nottingham. Further details can be found here