Our recent research report into how so-called ‘deprived’ communities operate has recently been featured in industry magazine The Drum. Our research delves into the reasons why communities that are perceived as ‘deprived’ often have the highest levels of cohesion. Which, incidentally, is something that many local authorities are encouraged to measure in their Local Area Agreements. The report also discovered from interesting insights into how these communities consume media differently to their more affluent peers. Feel free to call us to discuss some of our findings in more detail.