I have recently signed up to become a volunteer speaker with Growing Ambitions.

The organisation aims to fire up the imaginations of young people by providing them with engaging talks about possible careers from people who are passionate about them.

All you do is sign up at growingambitions.org with details of your job and location, and then schools can search for speakers when they need them. They're looking for lots more speakers, so if you feel you can help out, then I'm sure they'll be pleased to hear from you. I'm just waiting for my first speaking mission now!

Amanda McDonald

With traditional marketing you’re paying more and getting less. Mass marketing tools don’t work anymore.

Quite simply, mass marketing picks out people by TV region, newspaper readership or postcode. But, do people really share their values, motivations and tastes with their neighbours? In the 1950s maybe. But they also had very little choice. Supermarkets didn’t exist, car ownership was limited and the majority of women were housewives.

By contrast, today’s individuals happily co-exist in a variety of communities – their gym class, fellow parents, their colleagues, the supporters of their football team, their university alumni...the list is endless.

Read more - download the Yes Agency Community Marketing Manifesto