More and more agencies are turning to public sector tendering as a solution to the tough challenges thrust upon the industry by the recession. Because, as we all know, troubled times lead to special measures (to coin a public sector phrase).

On the face of it, public sector contracts are seen as the holy grail of agency accounts. Guaranteed spend. Tick. A commitment to fair play. Tick. Sustained budgets whilst others are squeezed. Tick. And for the benevolent souls amongst us, there’s a cause worth working for. Double tick. So, we should all be honing our tender writing skills then. Or should we? Read more