Pete has been playing a dual role in the latest client campaign we are working on. He can be seen here modelling for the shoot, before actually re-touching the shot and creating the artwork! We decided to draw the line at asking him to plaster the wall while he was there.

Amanda McDonald

We are all taking part in the DMA's Krypton Factor Assault Course day on Thursday 29th April in North Yorkshire to raise money for Help for Heroes - DMA North's charity for 2010. I think the clue to the amount of punishment we will receive is in the title. We're looking for sponsorship to complete the course without collapsing. So if anyone would like to support us from the comfort of their office, we'd be delighted to hear from you. However, if you would like to swap places with me, I would be even more delighted.

Yesterday I attended the launch of the Inspiring Communities programme which encourages everyone in a community to support their young people and encourage them to get involved in activities which help them to improve their attainment. We've been appointed by Groundwork to handle the social marketing campaign that supports the launch and we were given the opportunity to road test our new 'Big up your future' campaign with the young people that came along. It was a great day and fantastic to see the kinds of activities that are available to young people from Dresden, Normacot and Florence.